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Sex toys aren’t just for women; men can make their own from items found around the house. Giving the hand a rest may be one of the best masturbation tips for men who have grown weary of their usual routine.
The post Home Made Sex Toys for Men to Enjoy appeared first on Instant Infatuation Formula.
Proven Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Mark Z. Fortune and Kevin Jordan
Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts. The best salespeople can convert those leads into sales, but without leads even the best sales force on the planet can’t bring you more business.
That is why lead generation is one of my favorite subjects to discuss, and the topic of a new book from a group of my friends and Duct Tape Marketing Certified Consultants called Local Lead Generation: Proven Tips to Help Grow Your Business.
My guests for this week’s episode of the Duct Tape Marketing Podcast are Mark Z. Fortune and Kevin Jordan, Certified Duct Tape Marketing Consultants and co-authors (among others) of The Small Business Owner’s Guide to Local Lead Generation: Proven Strategies and Tips to Grow Your Business. We discuss the new book, how to improve your total online presence.
Questions I ask Mark and Kevin:
What you’ll learn if you give a listen:
Get the Penguin Method Here http://penguinmethod.info
If one half of a couple is addicted to pornography in a monogamous relationship, it is a certainty that over time, the amount of sex that couple will have will reduce significantly (and eventually disappear altogether) and that any sex they do have will gradually become less loving and more perverse or aggressive as time goes on. This article gives a snapshot of the problem.
The post How Pornography Addiction Affects The Sex Lives of Couples appeared first on Instant Infatuation Formula.
Will Amazon Put You Out of Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Let me start by saying, I have nothing against Amazon. In fact, I’m a user and fan, but don’t look now, they are coming after your business.
They already own some pretty big market share in many categories beyond books and recently made real a proposed plan to add same day shipping. You know, it’s 8 am and you realize you’re out of toothpaste. No problem you’ll have a tube on your door before it’s time to brush and go to bed.
The service is launching selectively, (see map below) but is sure to further disrupt many small local businesses. But here’s the thing – we shouldn’t let it.
Now, don’t get me wrong this is not a head in the sand cry to urge people to buy local. In fact, it’s actually a plea to small business owners locally to up your game – because we need you.
Look all around you – people are out innovating you.
The so-called sharing economy is putting service businesses out of business because there’s simply no more market for the service. That certainly doesn’t make Uber the bad guy. Uber is just moving the money you spend on transportation to a new democratized group of people willing to drive us.
We need small business now more than ever because Amazon can’t replace the foundation of a community. Small business owners build our churches, coach our little leagues and support our local not for profits. But, they can’t do that unless they remain viable and that means figuring out how to employ the one thing that people will still pay for – an experience that moves them.
That I believe is the ultimate expression of how to compete in a search engine driven world.
And don’t think your industry is immune. Amazon is looking to control referrals for home services like plumbing. Buyers will buy in the way that makes the most sense to them and includes insurance, legal services and even consulting. There are few things we buy today that can only be acquired locally.
But there’s one thing a virtual experience can’t deliver and that’s a hug and a handshake.
There’s a new bakery that opened up near where I live and the response has been nothing short of phenomenal. On several occasions, I’ve seen lines wrapped around the inside and spilling to the outside. What Kate and Scott Meinke have done with Heirloom Bakery and Hearth is create an experience that moves people. The food is incredible, the branding is simple and artful, and the vibe simply draws you to come back over and over again. I suspect you can find artisanal bread, scones and crackers online and have them delivered to you by lunch, but you’ll never be moved in a way that simply makes you look forward to returning.
There’s a children’s bookstore near me that still provides kids with the kind of experience that helps them develop a love for adventure, dreaming, sharing, caring and perhaps even learning. No UPS truck can deliver that experience. We need Reading Reptile now more than ever.
There’s a gift store near me that sells things you simply can’t get anywhere. They source and support artists, they hold events that empower people to think bigger, and they support the local business community and neighborhood by giving back to the very organizations that make my community such an awesome place to live. We need Casey and Sloane Simmons and their brand of store called Stuff more than ever.
If you own a business of any kind, go to one of these three businesses listed above and see what a moving experience looks and feels like.
This is both a plea and warning to small businesses in every corner of the world. Create an experience that moves people or Amazon will put you out of business – and we need you to thrive!
Get the Penguin Method Here http://penguinmethod.info
Relationships don’t break down because of affairs. Relationships break down because of what is happening within the relationship itself. Affairs are the end result, not the precipitating factor. How to not have an affair – talk through hard issues with your partner, value your relationship, don’t use other people to make yourself feel excellent, and value friendship.
The post How To Have An Interesting Life Without Having An Affair appeared first on Instant Infatuation Formula.
Will Online Marketing Help You Save Money? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
photo credit: 123rf
Online marketing is a rapidly-evolving new world, and there are subject experts for most of its related topics — digital strategy, social media, search engine optimization and marketing, website design and development, e-commerce, content management systems, etc.
The list goes on and on, with a lot of acronyms thrown in, leading us to be involved in conversations that sound like a foreign language.
Rather than reading “Online Marketing for Dummies,” it’s easier for many of us to “prefer” to abstain or have someone else make a decision for us. But the reality is that marketing fundamentals never change, and with a few quick insights, we can be more than adequately prepared to make some decisions to charge forward with online marketing.
Firstly, as always, understand your objectives: Are you trying online marketing to save money, help with branding, or generate sales? Each of these reasons will drive a different strategy.
Absolutely! But, I don’t suggest quitting traditional marketing cold turkey. The plan is to use a multi-media campaign and to experiment with different online programs to check their effectiveness with your buyers.
First off, saving money comes when people find you online. That means you need to be easily found, which means you can start with on-page Search Engine Optimization (SEO), which is set up during the programming of your website. How good is your website — Is it set up to be found with meta tags? Is it mobile-device friendly? Does it need to be?
If you want to reduce the amount of money you spend on your traditional marketing budget, then you want to invest in your website so that people can find you. Also, success is measurable when you take advantage of the analytics to show that the right people are finding you online.
Check out social media. Your brand should be mentioned all the time, and you should be monitoring that chatter. Why do people like your brand? Why are they frustrated with you? The more you “listen” on social media, the more you will understand the perception of your brand so that you can respond or embellish.
You can become your own brand advocate, placing strategic messages on various sites, encouraging traffic to your website (so critical to online marketing) to learn more. You can hire community managers who respond to customer service needs in real-time so that your brand presence is both real and virtual. This helps with the customer experience, ensuring you have strong engagement and maintenance of your customers.
– by providing targeted promotions through AdWords and Banner Ads, you can run A/B tests to see which messages are resonating more with your buyers. You can track your website “stickiness” to learn how long visitors are staying on your site and to maximize conversions – converting website visitors to buyers. You can also track referrals – are people coming to you because of Yelp, Facebook, or emails? If you find one is more impactful than the other, then it’s clear where you should be investing your time and resources.
Note that sales campaigns are most effective when your brand is already well recognized – whether that is through traditional or digital marketing. So if you want a successful sales campaign, make sure that your marketing campaigns are established and strong.
My goal was to try to explain online marketing in more traditional marketing terms. In fact, I may have ended up creating more questions for you. But if that’s what I did, I hope that you now at least know what you don’t know, rather than being immersed in a lot of millennial language that makes little sense.
Online marketing is not going away. It’s a way of promoting business that we all need to embrace, and it’s a wonderful complement to traditional marketing. Because there are so many niche areas, though, it’s better to start with some basic initiatives and feel good about them, before moving onto all the “bells and whistles.”
I suggest to first start with a foundation of a website, email blasts, and social media to ensure a strong ROI from your marketing investment. Then you can add e-commerce, advertising, and prescriptive analytics for exponential growth. That’s something that even Bartleby’s Lawyer-boss would advocate.
Get the Penguin Method Here http://penguinmethod.info
If you’re discontented in a relationship or go from one to another or even remain unhappily alone, you may be caught in a worsening cycle of abandonment. People tend to reckon of abandonment as something physical, like neglect. Loss of physical closeness due to death, divorce, and illness is also an emotional abandonment.
The post Breaking the Cycle of Abandonment appeared first on Instant Infatuation Formula.
Get the Penguin Method Here http://penguinmethod.info
GOD’S perfect will is that we strive to match him in the rightness of his Word and Deed by the rightness of our word and deed. One example of this imitation is the act of forgiveness.
The post Imitating the Divine Forgiveness appeared first on Instant Infatuation Formula.
Get the Penguin Method Here http://penguinmethod.info
Is your girlfriend getting too possessive and you feel her steadfast clench around your neck all the time? Do you sense a degree of insecurity in her when you talk to other girls?
The post Getting Space From Clingy Girlfriend – How To Do It appeared first on Instant Infatuation Formula.
6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
You had a great idea, and you’ve built a viable business model around it, but getting the word around about the products and services you have on offer can prove to be quite challenging. With the use of social media, you can reach out to a greater number of people in lesser time. If you invest effort in social media management consistently, platforms like Facebook and Twitter also help you establish a relationship with your buyers.
Sure, continuous interaction means there may be instances when disgruntled customers diss you on social media. Instead of being scared away by the possibility, you should focus on having a crisis control strategy in place. Respond to negative feedback immediately and make it up to your customer. Good deeds on social media give you double the mileage – you can not only reconcile with an unhappy customer, but also reassure the others that you’re listening to them.
Building a strong social media presence is an imperative for startups in the digital age. Here are a few tools that will come in handy.
Sometimes, business correspondence via email can be tricky because there’s only that much you know about the other person. Rapportive fills this information gap by connecting your Gmail account to Linkedin. The tool comes as a free plug-in for Chrome and extracts a person’s Linkedin profile to display the information within your Gmail window.
DrumUp is a smart content discovery tool that scours the web for relevant content based on the keywords you input. The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously. It allows you to choose from a list of suggested content, edit and schedule posts, and also add custom posts to the queue.
If you’ve used any social media platform or have been tracking the social media space, you know that visual content receives a higher rate of engagement. However, you’d think that creating visual content is a time-intensive task. Easel.ly makes you think again. The tool offers ready-to-use infographic templates that are categorized by subject. All you have to do is choose from their list of categories and search for a specific subject.
A dedicated tool for Instagram, Collec.to lets you manage your photos, organize them into albums, run contests to promote your brand and get statistics on the effectiveness of your campaign. It also gives you statistics for your profile, as well as others’ who you follow, provided they are subscribed to the tool.
With Canva, everybody can be a designer. The tool offers image templates and editing options to create a wide range of visual content, including Facebook Cover Photos, Email headers, Youtube Channel Art, Photo Collages, Twitter headers, Ads, Presentations and more. It also offers design tutorials to help you hone you artistic abilities.
Newsle is a monitoring tool that can be used on several social media platforms including Linkedin and Facebook. It tells you who among your connections, both on email and social media, are most in the news. This essentially means that you can track mentions of you professional acquaintances, competitors and peers.
Each of the tools discussed here offer a unique functionality and together make for a powerful social media arsenal. Given that all of them are free, you’ve got no excuses to put off trying them out to see how they can boost your social media presence.
Get the Penguin Method Here http://penguinmethod.info
A TIME, not so long ago, I was single and detesting it. At the very same time, though I didn’t know it, my wife was also in anguish about her singleness. Neither of us were cut out with the ‘gift’ of celibacy. Not that many are. Until we found each other there were a fantastic many lonely times. We each even had the same Baptist Ministries coach, who may well have thought, “These two should get together!” Well, we did.
The post Enduring the Unrelenting, Lonely Ache of Singleness appeared first on Instant Infatuation Formula.
Get the Penguin Method Here http://penguinmethod.info
This powerful and captivating passage was written to show what REAL like should consist of in my opinion. Delight in reading!
The post Relationships That Last – KINGS And Queens appeared first on Instant Infatuation Formula.
How to Systematically Create an Annual Editorial Calendar written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
I talk about content, well, all of the time. I know many of you are sick of reading about it, but I don’t think it’s going away anytime soon. In fact, high-quality content that addresses the needs, concerns and questions of your ideal clients is pretty much the price of admission these days.
It’s not enough to create and optimize web pages and call that content either. You must commit to producing content much like a publisher of a magazine and you must do it strategically.
Waking up on Monday and deciding what to write about on your blog is not a content strategy. Content is such an essential element in the marketing puzzle you must plan your content like you might your promotional calendar or budget for the year.
Taking a strategic view of content means you must understand the body of work you need to create over time to turn your content efforts into an asset that will serve your business long-term.
In my view, this means applying the same kind of keyword, competitive and linking research that most associate with SEO to your editorial approach. And that’s the point really – in order for your content to pay dividends it must help drive traffic, shares, influence and conversion.
The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site.
Your supplemental themes round out the list and while not as important, certainly make fodder for your ongoing blogging efforts.
Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.)
Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like “marketing” wouldn’t make sense as a theme, even for a marketing consultant, but a term like “referral marketing tactics” might.
From this work, you should have developed a pretty solid dozen or so candidates for your monthly themes. I also like to take the terms to the Google search page and see what they suggest as related searches and who shows up on page one for these terms now.
Now that I have my terms I want to get more specific ideas for actual topics I might map to each month.
For this task, I lean pretty heavily on a tool called BuzzSumo. There are other tools that can be useful, such as Topsy, but BuzzSumo does so many things I find myself sticking to it.
The basic thing BuzzSumo does is show you the most shared content for any term you put into its search box. (Note this can be a URL as well if, for example, you want to see most shared content on a competitors site.)
I use it to uncover actual highly shared blog posts around each of my themes so I can get some solid ideas for my own content and see what types of things get shared the most by others. You do have to use a little creativity here – for example a plumber that does bathroom plumbing might also search some common problems related to bathroom plumbing to find good ideas.
I might also employ a site like Quora to see the kinds of questions people are asking about my themes. Answering questions is always a good idea for a blog post.
Now that I have a good start to the actual topics related to my themes, I want to start figuring out who else writes about my themes, who else like to share this kind of content and what sites are seen as influential in the space.
Again, BuzzSumo is a pretty great power tool. With the higher paid plans, you can discover a list of influential bloggers related to the topics you are interested in. I generally follow and list these folks on Twitter and even subscribe to some of their blogs in Feedly so I can start sharing their content. Eventually, I may try to develop the kind of relationship where I could ask one or more of these folks if I could submit guest content or if they would like to do so for my site.
You can also narrow your topic search to include only guest posts. It’s pretty good bet that a person likes to write guest posts or a site likes to take guest posts if they show up on this search.
This is indeed a way to get more content to fill your plan but it’s also the strategic part of building links to your site and gaining exposure for your content outside of your own efforts.
I further use BuzzSumo’s info to show me who is linking to and sharing content related to my topics and often create more lists to look for more strategic relationships beyond what people might call the “usual suspects in thought leadership land.”
By this point, I have a pretty good amount of content identified to fill in my plan so it’s time to turn to a tool to document a plan and calendar. You can use any spreadsheet really (Smartsheet, Google Sheets, Excel) to document your themes across twelve months and then simply add the elements of your platform – blog, podcast, guest posts, eBooks, etc. Then you set your goals for how much content you want in each element each month. (I wrote a post a while back called 10 Ways to Use One Piece of Content – you should read this post as well if today’s idea appeals to you.)
For a specific view of each month, you might want to add an editorial calendar as a spreadsheet or by using a WordPress plugin. It’s pretty amazing how simply documenting a plan seems to help get more done by keeping the focus on the future rather than scrambling to create the present. (I realize that’s not a very Zen idea, but it’s the reality of business.)
You know you need content, so stop fighting it and start making a plan that allows you to better delegate, build and amplify your content asset.
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