I spoke at Colorado Christian University on September 11th on the dangers we face. Congressman Tom Tancredo invited me to speak. It was a huge event - incredible patriots in Denver. I was honored to be among them.
Trouble viewing video? Go here. My talk starts at 16:57.
Good. Good. Good.
Trump Won against Joe Biden. Joe Biden Cheated. Joe Biden is Illegitimate.
All of his supporters should follow suit.
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How Does a Uniform Call to Action Help You Push Your SEO Higher? written by Guest Post read more at Duct Tape Marketing
photo credit Unsplash
So, how does a uniform call to action help you and your brand? You might be surprised to realize the continuity in your content can help to punch up certain phrases in searches faster and more effectively than you realize.
As you work to build up keyword phrases to be found online for your titles, your products and your brand, many people forget to put the attention to detail in the call to action or signature of their online content. In keeping the call to action streaming across your content and different media formats, you can see great boosts with no cost to your wallet.
With audios, videos, and blogs, while consistent content is key, the uniformity of the call to action and/or signature has the ability to help get your message, your brand and many of your primary keyword phrases branded and optimized that much more.
Sign off with a clear message containing what you are about, where they can find you or your product and a few phrases about what you do.
With this call to action, with elements sometimes added and with links subtracted occasionally… but still keeping the core content allows for no cost and high results for the primary keyword phrase “Business Advisor, Speaker & Author.”
Every blog, every video, and every audio either has this as the signature as well as added to the call to actions for my podcast or other associated brands, I still tie in the primary keyword phrase and its sentence into those signatures.
The example of my signature and call to action can be found in the image here or at the bottom of the article.
As you search in Google, Yahoo or Bing with the phrase “Business Advisor, Speaker and Author”, the results point high with the regular searches, the video searches, and the image searches.
This is a key reason why that uniform signature and more so a core signature sentence with a primary keyword phrase you want to capture over and over is sustained across all media.
And even as your blogs, audios and videos will have or should have a primary keyword phrase for that specific piece of content and make sure that phrase is used with best SEO practices, the compounding of that call to action phrase helps with SEO at the same time.
While we often just post a video or audio and leave the call to actions and signatures for only the blogs; videos, especially on YouTube can optimize written content a great deal faster. By taking the time to add in those signatures and fill in the blank, you allow for more content to optimize and compound for your brand and for SEO.
There is room in the description of your videos and room in audio descriptions. Take the time to fill in and fill up the blank space that can work for you.
It compounds.
Another example on YouTube…
Search:
organizes, optimizes and implements
individualized branding
and even just
speaker and author
and you will find the results point to me.
It is not magic, it's not Google Adwords, it's the continuity and filling in the blanks.
Make certain keyword phrases in your call to action, primary keyword phrases for your content to push up those results for you even more without spending a penny.
To reinforce the phrase “Speaker and Author”, I created a YouTube video that used “Speaker and Author” as the primary phrase which helped in regular Google searches as well as YouTube searches. When you take apart your primary keyword phrase of your call to action as well as the others and spread them into content over time, you will own your phrase online.
My business card tagline is that main signature and call to action phrase” Business Advisor, Speaker and Author” Whether it's the full phrase that hits the highest or pieces of the phrase that still hit on the first page, just a little lower, this is a free optimization at its best.
So in closing… The uniformity of your signature and your call to action can compound with each blog, video, and audio you post. That consistency will not only help in your actual name or brand name but a well-branded call to action and signature that covers what you do will have elements that will be captured and optimized for free.
With that same signature and call to action added to your website, your social media pages and anywhere else, as a whole it lifts your branding exponentially and showcases a professionalism, consistency, and uniformity that many don't have these days.
Stand out by stepping up with the uniformity of your signature and call to action on every page, every site and every signature.
Business Advisor, Speaker & Author Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses as well as individual clients and entrepreneurs. Loren is the host of iHeartRadio's “Wait What Really OK” as well as a managing partner and co-founder of Leveraging Smart Inc.
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For more on Loren's consulting, books, coaching, assisting, advising & speaking options as well as where to listen to the podcast, visit:
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https://instagram.com/lorenweisman/
https://facebook.com/lorenweisman/
https://youtube.com/lorenweisman/
https://twitter.com/lorenweisman/
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How does a uniform call to action help you? From Loren Weisman
How to Create a Style Guide With Authority written by Guest Post read more at Duct Tape Marketing
photo credit Pexels
How do you maintain a consistent level of quality across all of the content on your site? In order to provide a solid baseline for content for your site, a well documented and easy to follow style guide is necessary. One of the most important parts of maintaining consistent branding across your site is a style guide. A style guide will instruct new writers on the particulars of writing for your site like certain spelling, citation style, image attributes, and header formatting.
The problem is, a lot of people don't read carefully. So like any other piece of content you create, your style guide needs to engage and maintain the attention of readers. Rather than tell you what information to include in your style guide (plenty of articles have been written on the topic, this one being a particularly good one), this article will walk you through how to write an authoritative style guide that people will actually read and follow.
Basically, lead by example. Demonstrate the kind of writing you would like to see from them.
That being said, the goal of a style guide isn't to intimidate contributors–you should want to get them excited to write for your site while also making it clear that you have certain standards that you want them to meet.
If your site has a laid back, conversational style, you can convey that in your style guide. Start with an intro welcoming the contributor to your site and talk about some of your brand's values. Those could be things like “actionable content” and “approachable customer service.”
Whatever tone you go for, it's important that your style guide is direct. Depending on how much content you have coming through your pipeline, you may have to be quite strict with your requirements. Keep your style guide concise and make it very clear what you do want in contributor content and what you do not want.
You might assume anyone contributing to your site would take the time to read through some other content on your site, but here's the thing: a lot of people don't. It could be because they are reaching out to a bunch of different sites to contribute to at once, or because they simply didn't want to bother. Whatever the case, you can give them an extra nudge by reminding them to look at some other content on your site before beginning their writing.
Also, link to a couple of examples of top content that you would like them to strive to emulate. A smart writer will know that while having your own distinct voice is important, it's also important that content is consistent with a site's particular brand.
There are probably things you absolutely don't want in your site's content, like certain overused buzzwords or corny stock photos. These should be stated explicitly in your style guide, along with the warning that contributors who include them will be asked to remove them.
Create a designated list of words that should not be used, and maybe offer some alternative words that you can use instead. Give the list a punchy name like “Word Wall of Shame” so that readers will take the time to actually look at it and hopefully listen. Some words I suggest putting on your no-go list because they tend to weaken writing are “bunch,” “very,” “a lot,” “much” and just.”
Indicate words you want to be spelled a particular way. For example, you might want contributors to write “call to action” and not “call-to-action” or “click bait” and not “clickbait.” I suggest reading this intensive list of weak phrases and words to avoid in your writing.
You may also want to include examples of visuals they should avoid. For example, here're Lifehack's style guidelines for featured images:
Every site has an arsenal of tools for design and SEO that they use regularly for their content. Point contributors to those tools so that their content will meet your site's standards. For example, if you have specific guidelines about what visuals they should or shouldn't use, you can direct them to a particular stock photo site or chart maker that you recommend. You may also recommend that they run their content through a proofreading tool to eliminate surface errors.
Style guides are typically written in word docs and sent to prospective contributors. But if your site's traffic is picking up and you are getting more pitches for guest contributions,or if you want your style guide to reflect the outside-the-box culture of your site, you may want to take a more visual and interactive route.
HubSpot's style guide is a great example of this. They've divided the page into sections for visual content and written content. They've also dedicated a section to their brand values. The amount of detail you put into your style guide will create a precedence for the quality of content you expect from contributors.
This seems like such an obvious point but trust me, I've seen enough style guides with typos and surface errors to know this warrants repeating. Easily avoidable surface errors are one of the most immediate blows to credibility. Think about it: would you feel as hard-pressed to use an acute eye to detail in your content if the site you were contributing to didn't seem like they even read their own style guide closely? Just take the extra 20 minutes, or however long, and proofread your style guide.
The more concise and clear your style guide is, the better the quality of your submissions will probably be. So take the time to consider exactly what kind of content you want guests to contribute. Have any questions? Asks below.
Sara McGuire is Content Editor at Venngage, a free and easy to use infographic maker. When she isn't writing research-driven articles for a number of business and marketing sites, she enjoys reading graphic novels and hanging out with her cat.
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